An alliance of talented Bermudians teamed up to secure the position of communications partner to the ACBDA for the 35th America’s Cup.

The ACBDA Communications Committee selected the COMM Group from among 11 expressions of interest and eight formal responses to the ACBDA’s Request For Proposal (RFP) issued in January.

The group’s primary role will be to be help keep the public informed and engaged with the various aspects of hosting the event, set to take place in Bermuda in 2017.

“We were extremely pleased with the level of interest expressed in our RFP and we received a number of formidable proposals,” Peter Durhager, the ACBDA chairman, said. “After careful review, the COMM Group was selected based on the diversity of skills and perspectives they bring to the table as a team, their passion for the event and professional experience.”

Mr Durhager added of the selection process: “The COMM Group’s approach to the RFP illustrates how multiple Bermudians can benefit from the America’s Cup through spirited collaboration and partnerships.

“Their team is clearly excited about the event and welcome the opportunity to share it with Bermuda. The ACBDA is looking forward to working with them to not only keep the public updated on the impact and opportunities related to the America’s Cup, but also to tell the amazing story of Bermuda hosting this world-class event.”

The COMM Group is an alliance of Bermudian communications professionals who between them offer services in multimedia production, digital media production, social media management, public relations, event management, creative content development, web development and market research. The COMM Group members are Crimson Multimedia, LookBermuda, Shane Mora, Shooter and Scribe Productions, Total Marketing and Communications and Total Research Associates.

Mr Durhager said. “Their support is representative of the enthusiasm we have seen from across the community towards the America’s Cup.”

Peter Backeberg, the project leader for the COMM Group, said: “Hosting the America’s Cup is a fantastic opportunity for Bermuda. The members of our group have collaborated on a number of media projects over the years and we knew our bid was stronger as a team than as individual companies.”