The Bermuda Tourism Authority is hoping to raise excitement in advance of the America’s Cup with a lunchtime pep rally this Friday.

The rally, scheduled to take place at Victoria’s Park from 12.30pm to 1pm, will mirror the rally held at City Hall on the eve of the Louis Vuitton America’s Cup World Series event in October 2015.

The public are invited to join the event, which will include representatives from government, ACBDA, the America’s Cup Event Authority, the Bermuda Tourism Authority and local entrepreneurs.

Kevin Dallas, CEO of the BTA, said: “A successfully delivered America’s Cup visitor experience is very important to the country’s success in this event and Bermuda’s legendary hospitality will be a key ingredient in visitor satisfaction.

“Our job is to make sure Bermuda residents are educated, engaged and excited about the America’s Cup so they can help the island deliver a quality experience to visitors.

“Ultimately we want all America’s Cup visitors — especially first-time visitors — to be thinking about coming back the moment they leave.

“We’re excited to see Bermuda put its best foot forward on the world stage. It’s a tremendous opportunity for the country.”

Just before the rally, the BTA will host its sixth information session for tourism stakeholders to detail elements of the visitor experience.

The America’s Cup itself is scheduled to start in just over two weeks on May 26.