The Town of St George is set to celebrate 410 years since the arrival of the first settlers today with the return of “Plough Day” festivities.

The St George’s Stakeholder Committee, a group of business owners, have organised a series of events to celebrate the anniversary of the arrival of The Plough in the East End on July 11, 1612.

A spokeswoman for the committee said: “‘Plough Day’ was an annual event between 2012 and 2014, but has not been held since.

“We are excited to revitalise this event and host other cultural activities as part of our ongoing efforts to improve on what people experience when they come to St George’s.”

The spokeswoman said Plough Day will mark the relaunch of the Heritage Festival event series, which will be held on Monday and Thursday afternoons throughout the summer.

Meanwhile the public will be able to have free access to a range of historical sites in St George’s between noon and 4pm including the Bermudian Heritage Museum, the Carter House Museum, Fort St Catherine’s, the Globe Hotel Museum, St Peter’s Church and the Tucker House Historic home and Museum.

Michael Jarvis, an author an archaeologist, will lead special presentations at the Globe Hotel Museum, while St Peter’s Church will offer it’s Royal Connection Tour.

In addition, the spokeswoman said musicians, artists and tarot readers will be active throughout the town, along with historic characters and storytellers

Meanwhile a $10 shuttle will be available to offer transport to Fort St Catherine and the Carter House Museum in St David’s.

“As Bermuda’s Unesco World Heritage Site, it is important for us to promote and celebrate the incredible history of our town and also be a modern, vibrant place,” the spokeswoman said.

“So as we planned the events we wanted to make sure that there is something fun and interesting for all who visit St George’s, including Bermuda residents from other parts of the island, summer camp students, and tourists.

“We hope everyone will spread the word and come to the East End for these special events.”

The spokeswoman added that the committee has begun to introduce “much needed aesthetic projects” around the historic town.

“Although we’d love for landlords to address their derelict properties, newspapered and boarded up windows and other eyesores, we can’t force someone to improve their space, so we are tackling what we can, in areas where we’ve been granted permission and access,” she said.

“Using our own creativity, volunteer effort and now with the funding pledge we’ve received, we have a number of initiatives under way, including public art, greenery, painting, shading and signage.”

Those who are interested in assisting the St George’s Stakeholder Committee can contact the group at stgeorgesbermuda@gmail.com.