Road safety campaigners today urged motorists to “make better choices” to prevent crashes.

The Bermuda Road Safety Council said that “reckless conduct” was often at the root of traffic accidents.

Dennis Lister III, the chairman, explained: “Travelling at speeds high above the speed limit, overtaking on dangerous road sections and riders overtaking with oncoming traffic are all behaviours that increase the chance of collisions.

“We can reduce traffic collisions stemming from these actions by following the traffic laws and practising good driving behaviours.

“These actions and many others are a choice made by drivers. We must make better choices.”

He added: “The disregard of traffic laws and reckless behaviours seen on our roads is of utmost concern to the council.

“We reiterate our call to the public for their heightened focus on improving their actions.

“While road traffic collisions are frequent, it is evident that reckless conduct is often the cause.

“From high speed to dangerous driving, to driving while using a phone, these types of collisions are preventable with heightened care.”

Mr Lister said that everyone can choose to "make our roads safer“.

He added: “Drive with care and caution, don’t drink and drive and slow down Bermuda.”