A Bermudian marketing expert has been recognised as one of the most influential people in Boston.

Daren Bascome, who was raised in Bermuda before moving to the US East Coast, was placed 107th in a list of the top 150 most influential people in the city.

The list was printed in Bostonmagazine.

The magazine described Mr Bascome’s Boston-based advertising agency, Proverb, as operating “on a foundation of innovation, authenticity, and inclusion, which is why he was the perfect choice to collaborate on a tourism campaign aimed at showcasing Boston in a way that better represents the diversity of the city’s neighbourhoods — and the people who reside in them”.

Two years ago, the Bermuda Tourism Authority hired Proverb to promote the island.

Mr Bascome, along with fellow Bermudian Glenn Jones, featured in a list of Boston’s Most Influential Men of Colour that was published by the Get Konnected group.

Both men featured in the communications and media category of the booklet.

Mr Bascome’s profile reads: “Daren is Proverb’s founder and the creative vision behind its unique approach to brand building.

“Under his leadership, Proverb has become a sought-after partner for brands seeking to apply design thinking to their businesses, products and communications.

“A native Bermudian who cut his teeth in exhibit design, a longtime entrepreneur and Massachusetts College of Art graduate, Daren set out to create the type of agency that the industry tends to lack — dynamic, international and culturally relevant.

“His work has won most major design awards and has been featured in Fortune, Fast Company and The New York Times.

“He has served in various capacities on the boards of the Museum of Fine Arts, Massachusetts College of Art and Design, and Facing History and Ourselves among others.”

The booklet said of Mr Jones, a former Royal Gazette reporter who now works as a news anchor for NBC in Boston: “A past Boston/New England Emmy Award winner, he has nearly a decade of experience in television news.

“Upon leaving local television, Jones worked as Bermuda’s press secretary, where he led crisis communications and media relations for the country’s highest elected office [under the premiership of Ewart Brown].”

The booklet added: “He also worked as interim CEO and chief experience officer for the Bermuda Tourism Authority.

“In addition to co-anchoring the 6pm and 11pm nightly news, Jones reports extensively on diversity, equity and inclusion issues.”