The City of Hamilton has announced the winners of the 2024 Christmas Window Decorating Contest.

Demco Florist on Church Street dominated the competition after it won both the People’s Choice and the Best Christmas Window selected by judges.

Charles Gosling, the Mayor of Hamilton, extended congratulations to the flower store for their double win.

He said: “Demco is no stranger to these awards, having won in previous years.

“In fact, this is the third time in the past five years that they have won both categories concurrently, with a clean sweep.”

Mr Gosling added: “It was an exciting contest this year with some high-quality entries and we want to thank those businesses for answering the City’s call to help create a magical holiday spectacle for our island’s residents.

“We invite members of the public to come and enjoy these eye-catching displays for themselves, which will be in place for the remainder of the Holiday season.”

The store won a $1,000 gift voucher to Belco for winning the Best Christmas Window prize and a $500 gift voucher to Masters for the People’s Choice Award.

Demco will also receive a video advertisement, a social media feature and $1,500 in donations to two charities of their choice.

A city spokeswoman said: “Demco’s enchanting display brings Santa’s workshop to life, capturing the magic of the season.

“Cheerful elves are hard at work preparing toys, while stately nutcrackers stand proudly as guardians of the festive scene.

“Lush Christmas foliage elegantly frames the display, adding the perfect touch of holiday charm.”

Nearly 1,000 people voted in the People’s Choice Award, with Demco winning 174 of the votes.

The Bermuda National Library came in second place with 145 votes, while Uptimum Bodied placed third with 109 votes.

Demco also won the panel contest with 75 points, in front of The Island Shop by just one point and the Bermuda National Library, who had 71 points.