Bermuda-based Archer has announced a new organisation centred on four geographic and strategic areas to better align with its customers, drive operational performance and create synergies.North America (NAM) headquartered in Houston will be led by Ronney Coleman, who joined Archer following a year with Select Energy Services were he served as chief operating officer and a 33-year career at BJ Services where he established himself as a leader in the oil and gas industry.Mr Coleman joined BJ Services in 1977 and over the course of his career he served in various capacities, beginning as an equipment operator and culminating as the vice-president for North America Pressure Pumping Services from 2007 to May 2010.Archer also welcomes Sam Daniel as president of its pressure pumping division and Robert Hoskins as president of manufacturing, supply chain and facilities.Mr Daniel comes to Archer after 33 years at BJ Services and Baker Hughes where he served as vice-president operations for US Land.Mr Hoskins joins Archer after 27 years with BJ Services and Baker Hughes where he served as vice-president of global assets.Heading up North Sea (NRS) headquartered in Stavanger will be Kjetil Bjornson, who was previously vice-president of Archer’s platform drilling and engineering division.Latin America (LAM) headquartered in Buenos Aires will be led by Thorleif Egeli.Emerging Markets and Technologies (EMT) headquartered in Stavanger will be led by Olivier Muller, who worked previously as CEO of C6 Technologies AS, a joint venture between Archer and IKM.Previously, Mr Muller spent 18 years with Schlumberger serving in a range of positions across Europe and Africa.He later served as vice-president and general manager of Areva’s mining business in Niger, Africa.This new organisation will be reflected in Archer’s financial reporting starting with the first quarter 2012 results.Fredrik Halvorson said: “These strong additions to the company’s North America leadership team will build credibility with customers of our pressure pumping business and the new organisation will get things done”