Bacardi Limited has announced the appointment of Ron Anderson to the role of senior vice president and chief commercial officer based out of their corporate global headquarters in Bermuda.In this role, Mr Anderson will focus on enhancing sales force capabilities, commercial effectiveness and implementing more robust go-to-market programmes.He will provide leadership support to the regions and help identify capabilities to strengthen the company’s commercial operations.Mr Anderson will also serve as head of Global Travel Retail and a member of the Bacardi Leadership Team. The appointment takes effect August 1.“This role is designed to further give Bacardi a leading edge in executing with excellence with customers globally in both the on and off-trade,” said Ed Shirley, President and CEO of family-owned Bacardi Limited. “With his history dedicated to premium spirits and packaged goods, Ron’s background will help further enhance our commercial sales capabilities globally.”Mr Anderson brings more than 30 years experience in consumer goods, with 25 years dedicated to the spirits industry. He most recently served as chief customer officer for Diageo where he led a sales organisation globally and focused on programs to drive revenue and margin expansion.During his tenure at Diageo, he also led the Global Duty Free business. Previously, he held roles of executive vice president of Commercial Strategy for the Diageo North America business and served as president of the Southeast Region. In addition, he held various general management roles in developed and emerging markets.“I look forward to working with the team at Bacardi. The sales force Bacardi has in both its core and emerging markets built a strong foundation and I look forward to helping take the portfolio of iconic brands to new levels globally,” said Mr Anderson.Pending government approvals, Mr Anderson will report to Bacardi Limited President and CEO Ed Shirley.