Bermudian-based drinks giant Bacardi Ltd has promoted Kerry Carr to the company’s global leadership team.

In her expanded role as SVP, global performance management, Bacardi said Ms Carr adds revenue growth management and Bacardi Enterprise Services to her existing portfolio, which includes “strategic projects, global reporting and metrics to drive business performance”.

She joined Bacardi in 2014 and will continue to be based at the company’s global headquarters office in Hamilton.

Ms Carr reports to Tony Latham, Bacardi Ltd’s executive vice-president and chief financial officer.

Ms Carr has been responsible for spearheading global performance management. Bacardi said: “From building analytical tools and frameworks, to understanding drivers of performance, to driving year-end results, she has helped ensure dynamic resource allocation, which was particularly valuable while managing the business during a global pandemic.”

The company said Ms Carr was also integral in the integration of Patrón, following the 2018 acquisition of the super-premium tequila.

Mr Latham said: “Kerry’s track record for understanding the needs of our company, delivering transformational finance and business performance programmes, along with her embodiment of our unique culture and values makes her a leadership role model across the business.

“Her ingenuity in problem-solving, collaborative approach to managing change, and results-driven leadership make her a valuable addition to our global leadership team at Bacardi.”

Bacardi said Ms Carr is no stranger to the shared services model as she previously helped launch the function at Bacardi with a focus on improving productivity while delivering quality service for internal customers. Over the years, the team has grown from one site in Costa Rica, dedicated to financial transactions, to centres across the globe supporting a growing portfolio of services.

Ms Carr said: “It has been such a rewarding journey at Bacardi to help build the foundation for programmes and services that best leverage the skills of our people while driving business effectiveness. I get tremendous energy from engaging with others in the service of delivering for our shareholders, our company, and our people.

“Every day, I am humbled by the opportunity to contribute to this iconic, family-owned company and am excited to be part of the next chapter.”

Ms Carr is a 30-year veteran of consumer goods companies, with expertise in operations, supply chain, organisational design and finance with global brands including The Walt Disney Company and Avon Products at the local, regional and corporate levels.

The company said she spent much of her career executing programmes across international operations in Latin America, Europe and Asia-Pacific, as well as at the global level.