Bermudian-based Apex Group Ltd, the global financial services provider, has acquired Luxembourg’s third-party marketer, Alfi Partners.

Alfi promotes a selection of leading international asset management firms to qualified investors. Through its network, the business enables European investors and non-European quality asset managers to meet and build productive relationships over time, Apex said.

Since its creation, more than €20 billion have been invested through Alfi across all asset classes and geographical regions.

Apex said Alfi brings notable additional experience to Apex Group’s existing distribution capabilities in Europe with the addition of eight employees in three European offices in Luxembourg, France and Switzerland, active in seven continental European countries and speaking six languages.

It will join FundRock Distribution, an existing subsidiary of the Apex Group, authorised by the Luxembourg regulator, the CSSF, to act as investment adviser.

Alfi adds to FundRock Distribution’s existing presence and sales resources across Europe including Switzerland and further strengthens FundRock’s current presence in France, and distribution capabilities in this market.

Through this acquisition, Alfi’s clients will benefit from Apex Group’s global perspective, access to a network of local experts and a wide range of services provided through a single relationship, offering efficient, scalable solutions which enable growth and expansion into new jurisdictions.

Peter Hughes, founder and CEO of Apex Group, said: “Accessing EU investors has never been more complex and costly for non-EU managers, driving demand for our local market presence and insight, paired with global connectivity.

“This acquisition signals our continued commitment to help managers tackle the increasingly complex regulatory requirements of cross-border fund distribution and support their asset raising activities.

“With the addition of Alfi Partners, we will continue to evolve our distribution offering for clients, providing a flexible and economical go to market solution, including streamlined access to fund platforms, fund distribution support and direct representation.”

François Defferriere, founding partner at Alfi Partners, added: “We are excited to be joining Apex Group, whose existing distribution capabilities will enhance our cross-jurisdictional reach and strengthen our ability to offer clients a substantial, well-capitalised solution underpinned by decades of experience.”