BermudAir has improved its digital booking platform, with online opportunities for prospective visitors to arrange other parts of their Bermuda holiday.

The carrier said BermudAir Holidays was “unveiling the next evolution of its digital booking experience – an enhanced platform that brings together flights, hotels, and experiences in one streamlined purchase journey”.

It added: “BermudAir Holidays is changing how visitors plan their island escapes, allowing customers to plan and book their full Bermuda vacation, start to finish, at anytime on bermudairholidays.com or through a link on flybermudair.com.

“The upgraded booking journey of BermudAir Holidays provides easy access to a great selection of accommodations, authentic island experiences and flexible travel options, with pricing available in US and Canadian dollars.

“The goal is to make discovering Bermuda easier, faster, and more inspiring than ever before.”

Greg Ramey, the managing director of BermudAir Holidays said: “This isn’t just an upgrade. It’s a strategic leap towards redefining how people connect with Bermuda.

“We’re making travel planning smoother and more intuitive while keeping our island’s charm and hospitality at the core.”

Erin Wright, the chief operations officer and acting chief executive of the Bermuda Tourism Authority, said: “This is an exciting new chapter for BermudAir and for Bermuda.

“BermudAir Holidays gives visitors a frictionless way to book their entire trip flights, accommodation, and experiences – all in one place. It also supports local businesses by connecting travellers directly to Bermuda’s hospitality providers.

“This kind of integration helps us grow year-round visitation by making the planning and booking process easier and more seamless.”

The service launches this week, coinciding with inaugural flights to Hartford, Connecticut, Raleigh-Durham, North Carolina, and Charleston, South Carolina.

It will support the continued expansion of travel to Bermuda and strengthen BermudAir Holiday’s role as a key player in positioning the island as a year-round destination.

To celebrate the announcement, BermudAir Holidays is offering free upgrades to business class for all flight and hotel packages purchased in April, subject to availability, until May 12.

Travellers who purchase an eligible holidays package during this promotional period will be automatically upgraded from economy class to business class – at no additional cost, subject to availability.

This limited-time offer applies exclusively to bookings made through bermudairholidays.com for travel between April 15 and June 30.