The Bermuda Economic Development Corporation has sponsored a pop-up shop in Washington Mall for four members in the fifth cohort of the Enterprise Bermuda Incubator Programme.

The Collective Holiday Pop-Up Shop features Dayrosia by Felica DeRoza, an artisan soap brand that incorporates local ingredients; Enzuri Beauty by Kisha Tyrrell, a beauty brand with a focus on skincare; Nia Concierge by Sherlrina Thomas, a creative upcycling of clothing items and a bookkeeping management service provider; and Lacquered Lounge by Astoria Smith, a beauty lounge and spa.

“The Collective is a chance to showcase our business products and services to a wider audience,” says Ms DeRoza. “Customers can come in to shop, ask us questions, and in turn, we can share our business journey with them. Share how the BEDC was able to assist us and encourage those who may be interested in business ownership to know that there are programmes available.

“Each business is unique but as The Collective we are uplifting each brand and introducing it to many new customers at one time.”

Ms Tyrrell said: “The Enterprise Bermuda incubator has provided us with an opportunity to bring our businesses together with this pop-up experience. We had to focus not only on our individual businesses but how can we make it a cohesive space that we can all benefit from.

“We all have a different approach and we took from each other to figure out how to move forward. We worked out scheduling, collaboration and even agreed on what we considered ‘doing our best’ as a collective looked like. I see this as the biggest benefit of us working together.”

The BEDC said Ms Smith is excited about the potential of reaching new customers throughout the holiday season as her business, Lacquered Lounge, is in St George’s. She said: “The pop-up shop is a great way to increase visibility and brand awareness for Lacquered Lounge.”

Ms Thomas said: “I can truly appreciate the insight and overall knowledge gained from sharing this unique space. BEDC has made this progressive experience possible through their current incubation programme that initially allowed us each to connect and further support us via the pop-up shop.

“The location brings exposure to brands that have a special essence to share with all who visit and is a welcoming space to learn, shop, and leave knowing a little more about what The Collective has to offer.”