Motorists will be able to earn rewards while they fill up their tanks or shop in the store thanks to a new scheme launched by RUBiS Energy Bermuda.The RUBiS Rewards Programme, which goes live across all 12 of the company’s service stations on Tuesday, will be giving away more than $30,000 of fuel annually and customers can earn points for every dollar spent in the shop and qualify for up to two percent back in discounts on their purchases, as well as specials such as buy one get one free from local vendors.It works by swiping a key tag at the pump or at the counter for every transaction and which can be registered for by filling out a form at the service station or on the RUBiS website.David Rose, general manager of RUBiS, said that his company had been running an eight-week summer promotion for as long as he could remember, but despite its success the scheme sometimes only benefited a limited number of customers.Eighteen months ago that all changed when Mr Rose decided there was a need to revolutionise the way the company marketed itself to its customers by providing a programme that would reach a wider audience.Travelling with his sales manager Jermaine Simons to a trade show in the US in October 2009, he met up with service provider Onsite at a booth and was given a demonstration of how the rewards programme worked.Following that up with another visit in February last year to see the scheme in operation first hand and talk to customers about the benefits they received, Mr Rose was then sold on the idea of bringing it to Bermuda.“One of the main deliverables about this programme is that we will be able to substantially increase the number of customers who will benefit from it,” he said.“I think when you look at these economically depressed times we are all going through RUBiS will be able to help ease the pain for customers who want to join up.”The programme itself is easy to join, according to Mr Rose, by picking up a key tag at the service station, filling in the registration form and handing it to the cashier or completing it online.He said that customers who purchase fuel can use their tag at the pump or in the store and will be put into a draw to win a fuel coupon worth $10, $25, $50, $100 or $500 depending on how many litres they buy every month, with a minimum monthly purchase of 50 litres. Overall more than 1,900 awards will be made over the course of a year on a monthly basis, with the first draw being made 30 days after the launch date.Thirty customers per month, or 360 per year, will win a $5 store voucher (at the Causeway and East Broadway stations), becoming eligible with the purchase of one litre of fuel, and 90 per month or 1,800 per year will land a $10 fuel voucher.Another 35 customers per month, or 420 per year, will win either a $25, $50 or $100 fuel voucher, and one customer per quarter will receive a $500 fuel voucher. All of the rewards are valid for 30 days after being printed in the store.Users will also earn 10 points for every dollar they spend in store by swiping on a touch pad and receive 50 cents off your next purchase for every 500 points accrued and $10 off your next purchase for every 10,000 points, redeemable in the shop where the points were earned.The system tracks the number of points clocked up by each customer, a voice on the unit at the pump or in store will tell them if they have any coupons available. The current points total can be obtained from the unit in the store or viewed online via the link to Onsite’s website. An automatic email notification will soon be available as well.Customers can also update their details, including change of address online.Mr Rose revealed that RUBiS was also talking with several third-party companies who want to come on board with the promotion and additional monthly giveaways are in the pipeline.He said the company was keen to give something back to its loyal clients and the scheme was the perfect way of doing so.“I don’t think there is any programme in Bermuda like it, certainly not in the oil industry.,” he said. “We are very excited about it.”RUBiS will be rebranding to its own name at the Shell service stations Islandwide in April, with Shell continuing to supply the fuel and lubricants.The local vendors taking part in the scheme include Butterfield & Vallis, BGA, Dunkley Dairies and Barritt’s.For more information, visit www.rubis-bermuda.com