Bermuda beverage dealer Gosling’s received a massive publicity boost with an appearance in Fortune magazine.The article, which features an interview with Malcolm Gosling, features details about the company’s history and its efforts to crack the US market with its Gosling’s Black Seal rum.The author, Fortune editor-at-large David Whitford, travelled down to Bermuda from Boston with Mr Gosling and saw how the business imports rum distillate from the Caribbean, before blending and ageing it according to an old family recipe.It also details how the company’s exports to the US rose 10 percent in 2010 to around 77,000 cases.Fortune claims to reach a readership of 4.3 million people through its printed magazine and website, with a high proportion of affluent readers.Web link: http://management.fortune.cnn.com/2011/04/15/goslings-rum-promoting-the-spirit-of-bermuda/