Smoothie operators: Sandra and her nephew Sentwali enjoy sweet taste of success
Sandra Woolridge first discovered she had a talent for making smoothies when she tried them out on her nephew Sentwali in 2006.Five years on and the pair now has their own fully-fledged business selling smoothies across the Island.Ms Woolridge, who works in the world of insurance as a claims handler at Endurance during the week, sells her tasty Mango Twist (mango, banana and pineapple) and Giddy Gombey (water melon, mango, banana and pineapple) smoothies at almost every market going from the Olde Towne Market in St George’s to Harbour Nights in Hamilton and Heritage Nights in Dockyard in the evenings and weekends.Last weekend the duo set up their stall at the Pow Wow at St David’s cricket field to popular acclaim and in the future they have plans to expand and possibly go international with their brand.It has been a rapid rise to success after coming up with the concept in 2006. They started selling their first products a year later, initially with about six different flavours, and then narrowing it down to the two most popular according to the results from a focus group.“I was trying out some smoothie recipes during the 40 days of fasting and prayer and let my nephew taste it and he said: ‘Wow, you can really sell this’,” said Ms Woolridge.“So we started to market it to some people at his work and then set up a little stand at Kindley Field where we sold it for two years.“We started off selling them in a cup but that used to spill its contents so we moved on to a bottle and then a 16-ounce plastic container. And now we have a good following who come out to the markets and stores to buy our smoothies.”Ms Woolridge said that the key selling point of the smoothies was the fact that they were homemade, 100 percent fruit and 100 percent natural with no added sugar unlike many of the smoothies on the market that use syrup and sweeteners according to her research.She said they were a healthier and more filling alternative to candies and soda and they could be used as a meal replacement.Ms Woolridge sources her products wholesale during the winter and from MarketPlace in the summer with a discounted price on melons.The pair found that they complement each other’s skills perfectly with Ms Woolridge focusing more of the front end sales and marketing and Mr Woolridge involved in more of the production side of the business.“I thought that we had to get our product out into the local market first to the locals and tourists alike,” she said.“The idea is to keep the price low in order to saturate the Bermuda market and in the future we want to take it up to another level.“Comments from those who have sampled our product range from: ‘This is the best smoothie I have ever had’ to ‘This is a great product, it should be in more stores’.”The only issue she has had is with the product having too much sugar for some diabetics and the people with allergies to pineapple being unable to drink them, but she is hoping to develop a diabetic version in the future.As the business has grown, Ms Woolridge said she has had to put some of her mentoring duties on hold, but plans to get back to them soon.The smoothies are stocked at Haywards Supermarket in Warwick, For-right Variety on North Shore, Dangelini’s Café at the Hamilton Ferry Terminal, Harrington Hundreds and Sung Sing in Victoria Street. Orders can also be made through the website.For more details contact 735-4488 or 537-1305, –email missbda[AT]aol.com, visit website www.sansenssensations.com/ or follow SanSations on Facebook.