Cash-for-gold shop, Gold Standard Ltd., is celebrating its grand opening today in its new space within the new phase of the Washington Mall.The precious metals buyer — formerly colocated with M&M on Church Street — recently completed the move into the 1,000-square-foot store and after a two-week soft opening period is now ready to officially open its doors."We are thrilled to be able to offer our customers a comfortable, convenient location to sell their unwanted gold, silver and platinum items and we're celebrating with some fantastic giveaways," said Matt Mello, partner at Gold Standard.The renovation of the existing space in the new phase of the Washington Mall took three months to complete and features new furnishings and floorings as well as some design elements keeping in theme with the business."My favourite design embellishment is a trio of gold sale receipts from the late 1800s, which we've framed and have featured in our waiting area," said Mr Mello. "From a more practical perspective, the layout of the store has expedited the check-in, testing and purchasing process, which has improved the customer service experience."As part of the grand opening celebration, Gold Standard is giving away custom-designed versions of the iPod Touch, two versions of the Beats Headphones, the new iPad and an unlocked iPhone 4s."We have done various giveaways in the past, but we really wanted to do something unique for our grand opening,” said Mr Mello. “We were able to commission a company to create gold-coloured versions of a host of popular gadgets and they came out even better than we expected. For the moment, we have them on display in the store and they have already attracted a tremendous amount of interest. The staff has also grown quite attached to them and will undoubtedly be sorry to see them go."Since 2011, Gold Standard has purchased more than $4 million in unwanted gold, silver and platinum as locals have sought to capitalise on the meteoric rise in precious metals prices.“Gold prices are still up as much as 20 percent over early 2011 price levels and nearly 50 percent since early 2010, so the window to cash in is still open,” said Mr Mello. “We’ve purchased everything from gold dust, to the entire jewellery inventory of local retailers and we believe that our new location will encourage even more people to take advantage of our service.”Gold Standard’s hours of operation are Monday-Friday 9am-5pm; Saturday 10am-4pm. For further information, telephone 292-2746, e-mail info@goldstandard.bm or visit www.GoldStandard.bm.