The Bermuda Chamber of Commerce, the Bermuda Economic Development Corporation (BEDC), and the Department of E-Commerce announced last week they will be sponsoring two eMondays this year - one on July 23, the other on November 26.On both days, online shoppers will see special savings and deep discounts from Bermuda online retailers or ‘e-tailers’.In the lead up to the July eMonday, The Royal Gazette each Monday will feature a different Bermuda e-tailer that will be participating.This week’s e-tailer is also eMonday’s e-tailer of the month, Gibbons Company.E-tailer of the week: Gibbons CompanyWebsite: www.gibbons.bmProducts/services sold: Men’s and women’s fashion, ladies shoes, fragrances, juniors, baby, home furnishings, house wares, lingerie, beauty care, Bermuda gifts, personal shopping service.Why an e-business?Our website allows Gibbons Company to reach a broader audience of customers, including overseas clientele.What did you do to get started?We first researched and selected a web designer. Then we identified what merchandise our customers would be most interested in purchasing online. We tested and tweaked assortments and continue to review products to ensure we have the right balance.How do you promote your eBusiness?We promote our e-business in all of our print advertising as well as social media and decals in our windows.What advice would you give to someone thinking of starting an eBusiness?Starting small is key and expanding once your network grows.What do you do to develop/retain customer loyalty?We respond to all orders and inquiries within 48 hours of placement, as well as maintain a rapport with our repeat customers.To see what sort of sales Gibbons Company is running for eMonday, or to see a list of e-tailers participating in eMonday on July 23, go to www.eMonday.bm.