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Florists ready hundreds of roses for Valentine’s rush

Love in the air: Michelle Geary at GiMi Design Studio arranges a bouquet for Valentine's Day (Photo by Glenn Tucker)

Bermuda’s florists and restaurants are gearing up for a busy day — making deliveries and preparing special menus — all in the name of Valentine’s Day.From custom flower arrangements and balloons to teddy bears, chocolates and dinner reservations — the Island’s residents and retailers are feeling the love.Front Street florist, Flowers by GiMi, has more than 300 pre-order bouquets scheduled to be delivered today by 11 drivers and 18 walkers, who hand carry arrangements on foot around Hamilton. The aim is to have all the deliveries made by midday.“It’s a huge holiday for the floral industry as well as other industries — like restaurants and hotels,” said owner Michelle Geary, who added that business is as steady as it was last year. “We will also have a number of ready-made bouquets available but have a range of single stem flowers that customers can choose from.”To attend to customers, GiMi has four flower designers and also employ five additional staff to take orders and mind the shop.Employees at the South Road, Devonshire florist, DEMCO, have been working until 2 and 3am for the past couple of nights fulfilling pre-orders but the florist expects walk-in business to triple between yesterday and today.“The shop is full of lovely gentlemen buying lots of roses and orchids,” said owner Carmen Phillips.Valentine’s Day is the biggest holiday for the shop and the most stressful due to the nature of the holiday.“Christmas, which is the second biggest holiday, is stretched out over two weeks or so. Valentine’s Day is consolidated into one,” said Ms Phillips.DEMCO is also working late to create ready-made bouquets for those last-minute shoppers looking for a gift for their sweetheart.“Our fridge will be full of grab-and-go orders that will be just as nice as the pre-orders,” said Ms Phillips.Out in the West End, El Shaddai florist, which relocated from Hamilton to Sandys in late October said that Valentine’s Day orders have been keeping the shop busy.“It’s been steady — orders have been coming in all day,” owner Shirmika Brown said yesterday, adding that five drivers will be making the rounds all day today.The shop’s two locations, Somerset Road, Sandys across from Caesar’s Pharmacy and Well Bottom, Camp Hill Southampton, have ample supplies of roses in stock, so walk-ins are welcome.Roses are by far the most traditional choice of flower ordered but some creative lovebirds are designing their own custom bouquets.“Roses are the most common flower for the holiday but people also are looking for something that is more custom designed, that feels more individual,” said Ms Geary of GiMi, adding that her shop specialises in orchids that have proved popular — offering five different varieties in a range of colours.n Restaurants are also gearing up for the one-day holiday, with eateries offering special menus and discount deals.Red Steakhouse, which opened in November, has been booked solid with reservations for about a week — full of tables of two and four.“Valentine’s day gets people out, puts a little buzz in the air,” said David Madeiros, general manager of Red. “We’re quite happy with the turn out.”The restaurant’s menu has been specially designed for the day featuring dishes like heirloom roasted beets, fois gras, maple duck breast and broiled local lobster along with dulce de leche cheesecake and chocolate covered strawberries for dessert. Since its opening, the restaurant has been well received by the public, says Mr Madeiros.“Business has been steady and we’ve had our obstacles but we are trying to learn from our mistakes and build on the positive,” he said.Bermudiana Road restaurant Little Venice is also offering a four-course, price fix menu for $69.75 featuring tagiolini cream of black truffles, seared pork medallions and white chocolate mousse for dessert.

Michelle Geary at GiMi Design Studio (Photo by Glenn Tucker)
Michelle Geary at GiMi Design Studio (Photo by Glenn Tucker)