Digital TV provider WOW is to muscle in on the telecoms market with a package including phone, internet and television services that could help drive prices down.

WOW president and CEO Stanley Wright said the firm is to offer a range of packages — with a single bill — for the first time in Bermuda.

And he said the extra competition in the market could help customers get a better deal.

Wright added: “How far down it will drive prices, I don’t know, because there are still the overheads which have to supported in the Bermuda context.

“But it will bring prices down because people can look at their margins across all products.”

Mr Wright said that providers faced an increase in license fees later this year, which would have to be factored in.

But he added: “Having said that, the consumer should benefit from what we’re doing.

“It also means they now reduce who they have to talk to to one — they can now talk to one person and get their queries or issues resolved.”

Earlier, Mr Wright said: “It is with great pleasure and excitement that WOW can be the first to announce the introduction of a suite of telecommunication services including, voice for local and long distance calling, high speed internet, television and high definition (HD) programming at economical pricing with one bill, one stop and one great customer care contact.”

Mr Wright added that the firm start a new online customer account service, which will allow people to access their information, pay bills, change their programme packages and refresh their set-top boxes.

Mr Wright said WOW took the decision to expand after Government relaxed licence rules more than a year ago.

He explained: “That basically allows the smaller players like ourselves to introduce a suite of services.

“It took some time for us to set it all up, but we’re now in a position to do this and we feel it’s a good move.”

The new service comes in three packages, all under the Lifestyle label, ranging from $184.99 a month to $233.99 a month.

Lifestyle Seniors offers 4MB of internet and local loop speeds, and fixed periods of phone time, both local and long distance to the UK, US and Canada, as well as the Classic Pak TV service and complimentary HD TV.

Lifestyle Casual, priced at $214.99 a month, and the top-of-the-range Lifestyle Family offer the same package as Lifestyle Seniors, but with enhanced internet services and other extra features for the top package.

More information at www.wow.bm or www.facebook.com/wowbermuda.