A store specialising in America’s Cup merchandise has launched a new website.

And the Bermuda Shop on Front Street, part of the Gibbons Company, has already sent America’s Cup team clothing and other Cup-related merchandise to Europe and the US.

Paula Clarke, CEO at Gibbons, said: “We have the Bermuda Shop on Front Street, which has been open since last June, which has been selling all the America’s Cup merchandise.

“We’ve now got an online store with shipping worldwide.”

The store also features shoes by Sperry, official footwear partner of the event, and nautically themed photographs by Jean Pierre Rouja and LookBermuda, as well as artwork by Lisa-Anne Rego.

Ms Clark said: “We can do island-wide delivery as well or customers can click and collect.

“We also do corporate sales and have items packaged and delivered to wherever people want them.”

She added: “It’s going very well — we’ve done group sales and we’re very excited about it.

“We’ve shipped to Europe and the US already. It’s a great way to get America’s Cup merchandise to family and friends all over the world, as well as for local shoppers.”