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UK designer gives hotel staff new look

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Short visit: Orlebar founder Adam Brown (left), whose upmarket British leisurewear firm has designed new shorts and polo shirt uniforms for Hamilton Princess pool and beach club staff, with hotel marketing director Diarmaid O’Sullivan (Photograph by Raymond Hainey)

British fashion designer Orlebar Brown has created new uniforms for pool and Beach Club staff at the Hamilton Princess.

The international smart-but-casual manufacturer, famous for designing the swim shorts worn by actor Daniel Craig in the hit James Bond movie Skyfall, has made a crisp, tailored nautical-style white and blue kit for the Princess staff.

Adam Brown, who founded Orlebar Brown ten years ago and on his first visit to the island, said: “Anywhere that’s close to water where people are having a good time, whether it’s the customer or the person helping them to have a good time, we’re delighted to be involved.”

The new uniforms feature white Jarrett cotton polo shirts and blue Bulldog cotton twill shorts, featuring the new-look Princess crown and anchor logo.

Mr Brown, whose firm has designed uniforms for the worldwide chain of members’ clubs Soho House and for the crews of superyachts, said: “Blue and white are the easiest colours and they’re traditionally relevant to nautical life, life around water. It was a very easy hit.”

Mr Brown added: “It’s very exciting to work with Hamilton Princess and to be part of the whole America’s Cup thing. It was unforced in every way.”

Orlebar Brown was founded in London, after Mr Brown, while staying in a hotel in Rajasthan, India, had to change from pool wear to go for lunch and decided to create “classic and tailored” shorts and other clothing that could do both jobs.

He said: “I was fed up with having to change — I didn’t want a swim short, I wanted a short I can swim in.

“When I say tailored, it’s about fit. Any man of any size looks better in a well-cut suit. Anyone who wears something that fits them properly, they look better. That’s the founding principle.”

The brand has now grown to 20 stores and 300 stockists around the world, including Luxury Gifts Bermuda stores at the Hamilton Princess and Rosewood Tucker’s Point.

Diarmaid O’Sullivan, director of marketing at the Princess, said: “All of our brands represent similar values that the owners had in mind when they were investing in the renovation of the hotel and bringing it up to a more modern, contemporary look.

“Everything from the art collection to the various staff uniforms lend themselves to the sleek look Orlebar Brown has in its clothing collection.”

Mr O’Sullivan added that Bermuda, the hotel and Britain had strong links.

He said: “It’s good to link up with a British brand again and continue that association.”

Staff will begin wearing the new uniforms today.

Mr O’Sullivan said: “They are quite excited about it because they’re very different from the uniforms they’re wearing now. They’re pleased about having them.”

Short work: Designer wear by top UK company Orlebar Brown, modelled by Claire Cook and Jallande Greaves which is now the uniform for pool and beach club staff at the Hamilton Princess The crisp blue and white kit features the new-look Princess' crown and anchor logo. (Photograph supplied)