AAC Saatchi & Saatchi has appointed Bella Richards at its client services and business development manager.

She was most recently the senior marketing and business development executive at Estera in Bermuda. Ms Richards has also worked in Toronto and Vancouver and has experience of advertising and marketing.

Ms Richards said: “I am thrilled to be joining such a dynamic and creative team within a very well-established agency in Bermuda. I look forward to the opportunity to help shape and drive AAC’s growth strategy and develop fresh young talent, while supporting new and existing clients with the highest calibre of service and solutions.

“AAC Saatchi & Saatchi has remained successful because of the company’s ability to stay on the forefront of changing technology and draw on local and international expertise. We will continue to draw on that adaptability and leverage the company’s five decades of reputation in the industry.”

Rhona Emmerson, current president and creative director, is to move into a role as consultant to the company. In a statement, the company said this will enable staff and clients to still leverage her wealth of knowledge and experience.

Mrs Emmerson said: “We view the appointment of Bella as a key factor in the future of our company. As we plan to move ahead, further changes will follow that will ensure we maintain our top position in our industry.”