People’s pharmacies and toy stores will not be offering Black Friday deals later this week.

Tamara Richardson, the manager, said the family business had sought to “enhance the health and wellbeing of everyone in Bermuda”, and it will focus on offering beneficial deals throughout the Christmas period.

She said that the decision was made following last year’s Black Friday event that it “was not in line with our vision for the company, nor its customers”.

Ms Richardson added: “We appreciate that many of you enjoy the spirit of the occasion — however, the safety, security and wellbeing of our staff, and you as customers, must come first.

“We value the loyalty of our customers and appreciate that many of you were looking forward to the deals on offer for this coming Black Friday period.

“We thank each one of our customers who have visited us on Black Fridays in the past and hope to present you with a safer and more organised set of deals for future events.”

People’s main store is on Victoria Street, between Court Street and King Street. A spokeswoman said that late-night shopping events on Fridays would feature free in-store train rides on the “Elf Express” and treats.