There is a new look at Coldwell Banker Bermuda Realty. Advertising and signage for the business now features the initials CB and a star.

The company has unveiled the new logo, which follows the “Project North Star” branding transition of Coldwell Banker Real Estate LLC last year. The company said the CB North Star symbolises the brand’s position in real estate “as a consistent, reliable presence guiding us all home”.

The star is said to be a visual representation of a commitment to excellence. The company said: “We empower our people to leave their mark on the world of real estate.”

Brian Madeiros, president and chief executive officer of Coldwell Banker Bermuda Realty, said: “We are excited to unveil our new look with the CB North Star logo which the Bermuda public will now see with our signage, website, advertising and marketing. In tandem with our new logo launch, Coldwell Banker Corporate has updated our network members intranet where agents have access to the latest resources and news from the Coldwell Banker brand, especially the media gallery, business resource centre, and international forum section. These tools will continue to keep our agents at the top of their game”.

The Coldwell Banker organisation has a network of more than 92,000 affiliated sales professionals in 3,000 offices across 44 countries and territories.