Entrepreneur Shi-Vaughn Lee’s Dove & Butterfly, the skincare business, has won the top prize of $500 as the e-tailer recording the most sales during Cyber Monday.

The annual event is an online initiative organised by the Bermuda Economic Development Corporation.

Launched in 2010 during Global Entrepreneurship Week, Cyber Monday is aimed at motivating island residents to shop online.

Nineteen e-tailers — local businesses with online stores — participated in the programme on November 28.

Miss Lee, who claimed top prize for the second consecutive year, said: “It feels good to win for the second year in a row! In business, you face quite a lot of obstacles, but to know that despite all of that I can consistently provide an awesome product to my customers is very satisfying. I have to thank God for that.”

She added: “I entered the Cyber Monday initiative this year because I was offering a discount anyway so why not compete at the same time?

“This year we also focused on assisting Miss Thang raise funds for her Christmas Miracles helping seniors. We were able to donate close to $600 as a part of the Cyber Monday initiative. I have to thank my Dove & Butterfly tribe for that!”

Three online shoppers — Wendy Butterfield, Maryem Biadillah and Algene Maybury — each won a $250 voucher for their participation in Cyber Monday, which they can use at any of the participating online shops.

All shoppers were entered into a draw for the prizes. To qualify, they had to shop online at any of the participating e-tailers, upload their receipt confirmation via the BEDC website and were chosen randomly.

Ms Biadillah said: “Cyber Monday not only supports e-tailers and boosts e-commerce on the island, but it also has a community-building role.

“Every year, on the BEDC’s listing, I learn about new vendors that are making their entrepreneurial dreams come true and that makes me feel connected to them and proud of them — every time.”

Jamillah Lodge, the director of communication and development at BEDC, said: “Cyber Monday aims to support and encourage the continuous development of secure e-commerce on the island.

“Cyber Monday encourages shopping locally online and motivates sellers and buyers alike to use the internet when transacting, especially as Bermuda gears up for the holiday season.”