Davida O’Brien, the Bermuda Tourism Authority’s tourism standards and training manager, is the new chairwoman of the Bermuda Chamber of Commerce’s tourism/West End division.

She will help to develop Bermuda’s tourism product and opportunities toward efficiencies and innovation within the industry.

Ms O’Brien worked for the former Bermuda Hospitality Institute before transitioning to the BTA. She has more than 14 years of administrative, training, event management and strategic planning experience within the hospitality and financial services industries.

She has provided consulting support to budding entrepreneurs to help define business strategies and marketing plans.

At the BTA she leads a team that is responsible for engaging and attracting potential talent to the industry, producing well-rounded ambassadors for Bermuda and developing people capabilities through career development.