Just 19 months after its launch, Pronto is processing more than 6,000 orders per month — and the best is yet to come, its founder promises.

Colin Rego, who heads Pronto and Sargasso Sea, the on-demand marketplace, said Bermuda can expect “a whole new shopping experience” when Pronto 2.0 makes its debut this year or early in 2024.

While not ready to go public with the details, Mr Rego said: “It will be very exciting, something that Bermuda has never seen before.”

In the meantime, Pronto continues to evolve.

It added liquor, beer and wine sales in time for the May 24 weekend, adding to its “daily essentials, delivered fast” range of goods, which include groceries, snacks, beverages, health and beauty products, home and office supplies, pet supplies and summer essentials, such as lilos and tents.

The most popular newly added items are coolers, cider, beer, wine and spirits.

By the end of July, Pronto expects to unveil a revamped website that will serve as a placeholder until a more technologically advanced site replaces it in the first quarter next year.

Shoppers can order the full range of Pronto items, including deals, from dedicated apps available from Google Play or Apple’s App Store.

A small selection of Pronto’s bestselling items can be ordered via the Sargasso Sea app or the Sargasso website store front.

Mr Rego, who has harnessed technology for both the Sargasso Sea and Pronto ventures, said: “We make decisions at Pronto based on data and statistics.

“Amazon was based on one statistic — the internet was growing by 1,900 per cent year on year.

“Every decision we make at Pronto is a data-led decision.”

He added: “We have to constantly keep evolving, adding new elements to the shopping experience.

“How do we keep customers engaged and how do we keep the brand evolving? That’s what we do well.

“We don’t sell groceries — we sell experiences — and our customer service is something we pride ourselves on.”

Pronto sources its inventory from wholesalers, stores it in warehouse space and retails it to customers.

Mr Rego said the average customer shops on Pronto 4.2 times a week.

Pronto delivers for a $10 flat fee, or $5 on orders of $100 or more. Self pick-up from Pronto on Elliott Street in Hamilton does not carry a fee.

The average order is $125, but Mr Rego said: “We are seeing orders of up to $500 or $600. Some people are doing their full-basket grocery shop with us.”

He added: “Momentum is building, and the word about Pronto is getting out there. We know if a customer tries us once, we see them come back as repeat customers.

“Time is our most valuable currency, and we all have an equal amount. Pronto gives people the opportunity to shop at their own convenience.”

The organisation is set to ramp up its marketing activities.

Barcelona-based Alex Figueiredo has been hired as chief marketing officer for the group, which includes Pronto and Sargasso.

His prior employers include Uber, Alibaba Group and Gorillas.

Mr Rego said Pronto will, over the next three months, release a series of campaigns —built around barbecue, beach and cleaning — that will feature on a variety of digital channels.

A campaign set to run from Cup Match week through the middle of August will include the organisation’s first television spots.