Independent airline BermudAir has partnered with Discover the World, the global sales and marketing organisation, to grow awareness and sales with the USA travel trade.

Discover the World said it will be introducing trade partners to the new operation.

Titus Johnson, BermudAir's commercial director, said: “BermudAir has chosen to partner with Discover the World in the USA because of their deep knowledge and reach amongst the travel trade. In addition, they have the agility and resources to support BermudAir as we increase frequencies and future destinations.”

Aiden Walsh, head of airline development at Discover the World, said: “We are delighted that BermudAir has chosen to partner with Discover the World, recognising our strong knowledge, focus and business development to support the success of this new venture.

“BermudAir has realised that the travel trade will play an important part in the success of the airline going forward. We have an excellent team in place and look forward to rolling out our plan supporting the success of BermudAir.”

Valerie Luyk, Discover the World's head of sales and new business development, USA division, added: “We are excited to introduce the US trade partners to BermudAir.

“This premium airline dedicated to providing an elevated travel experience to passengers provides premium year-round service for tourism and business needs.

“Our team will actively be engaging with trade partners focused on selling BermudAir's network of East Coast destinations with convenient access to Bermuda.”

Discover the World said it has earned a reputation as an innovative global sales representation leader in the travel industry through a worldwide network of 85 offices in more than 60 countries.

The company said it has a portfolio of more than 100 clients utilising its sales, marketing and business process outsourcing services.