Indigo Song extends stay on Front Street
When sisters Amanda Temple and Sacha Blackburne set up the Indigo Song popup dress shop two months ago the intention was to stay only a month or two.
However, things have been going well enough that they have extended their time at 64 Front Street until December 31.
“It is nice to have this beautiful space,” Ms Temple said. “The lighting is gorgeous. To really just see everything all laid out is wonderful.”
The biggest challenge, so far, has just been getting their temporary location into the public consciousness. They are normally based online.
“We have been here two months and people still come in and say they had no idea we were here,” Ms Temple said.
Indigo Song came about when Ms Temple noticed her niece, Indigo, wearing clothing with a London print that included the London Eye, corgis and Big Ben.
“I said I wish they made more clothing with stories on it,” Ms Temple said. “The next day my sister came to my house and said we should make wearable memories for people visiting Bermuda.”
Ms Temple thought that was a great idea. She and her sister set about creating designs that were inspired by Bermuda, in a non-tacky way.
They wanted the clothing to be worn on the streets of New York, just as easily as in Bermuda.
They have since created many watercolour paintings, mostly of flowers, trees or ferns, to go on their dresses, shirts and even pillows.
Ms Temple is a well-known photographer, but also paints.
“I enjoy painting, but find it much more difficult than photography,” she said.
From the beginning they wanted their designs to be clean, beautiful and in simple colours.
Since they are using plant-based dyes they cannot go very dark. Indigo is about the darkest they can manage.
They are also determined that their business practices be ecologically friendly.
“The environment has played a really, really important role in everything that we do,” Ms Temple said. “We wanted to make sure that our carbon footprint was as small as possible.”
Their clothing has no hanging bits of cardboard showing names or prices.
“We’re small enough that we know how much everything costs,” Ms Temple said. “Very often customers just go home and rip the hang tags off and throw them in the bin.”
Their dresses and tops are made in the United States with natural, biodegradable fabrics and digitally printed, using a waterless process.
Indigo Song is steadily amassing a loyal following.
“Some people come in and buy one dress,” Ms Temple said. “They get home and they like how it fits them so much they come back and buy four more.”
Dresses are made in small batches, only nine or 12 of each design to give them a feeling of uniqueness.
One of Ms Temple’s favourite dresses in the store is called The Quincy.
“It is made from bamboo organic cotton, and you can wear it frontward or backwards with a different neckline,” she said. Washing instructions are printed on a cotton tab that is sewn into the side of the dress, rather than at the neck.
Like a lot of their styles it is named after a family pet, in this case, Ms Blackburne’s sister’s cat, Quincy.
Ms Temple said running the shop has been a fun break from photography.
“I love photography, but it is nice to have an alternative creative outlet,” she said.
Since the store operates Monday to Saturday from 10.30am to 4.30pm there is still time to take on photography clients, in the cool of the day.
They have just introduced some new dresses for autumn.
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