Sleep and wellness store Sleeper’s Paradise celebrated its first anniversary in Hamilton this week, and owners Chris and Laura Mayne said that opening a city location has proven to be opportune.

“Some of our clients simply prefer the convenience of shopping in Hamilton,” Ms Mayne said. “The project to expand the business to the city, and in this area of Front Street, turned out to be a great move.”

The store is a branch of Furniture Walk in Paget.

The majority of Sleeper’s Paradise clients work in town and use their lunch break to visit the store and select their new mattresses.

“We created this gallery for people to take their time and really appreciate the products in a relaxing atmosphere,” Ms Mayne said. “With the increasing demand for memory foam mattresses such as Tempur-Pedic, the need for a specialised store became obvious.”

They also specialise in quality innerspring and hybrid mattresses and foundations from high reputation brands like Stearns & Foster and Therapedic.

“Also, our competitive pricing versus American pricing, duty taken into account, is very attractive,” she said.

The store offers a wide selection of bedding items and high-performance pillows of different sizes and levels of comfort from Bedgear and Tempur-Pedic.

In celebration of their first anniversary, and exclusively at Sleeper’s Paradise, a beautiful Sherpa throw is being offered with the purchase of a mattress during October.