Top 10 Bermuda, the advertising agency, has launched an island-wide version of its popular scratch card game.

The first edition, which is Dockyard-specific, launched in April.

Ten advertisers are featured on the island-wide card, which offers a prize when an advertiser’s winning symbol and a symbol on the player’s card match.

Prizes include discounts on products and services offered by the advertisers.

Advertisers include restaurants Devil’s Isle and Village Pantry, retailers Flying Colours and English Sports Shop, Game On Sports Bar and Grill, Crystal Caves, and Bermitime, the electric minicar rental company.

Spots on the card have also been taken by Dockyard, Top 10 Bermuda and the Bermuda Tourism Authority, which has sponsored a “Bermuda’s best adventure spots” promotion.

Daniel Marshall, the owner-operator of Top 10 Bermuda, plans to distribute 50,000 cards this year via taxi drivers, hotels and visitor information centres.

Residents can pick up the cards at VICs. The game can also be played online.

The cards are in circulation at hotels and guesthouses Grotto Bay, Newstead, Rosedon, Rosemont, Coco Reef, Royal Palms, Edgehill Manor and The Loren.

The cards are given to guests as they check-in.

Mr Marshall said: “The island-wide card targets air visitors rather than cruise ship passengers.

“Air visitors spend more time and money on the island so the concept works better for them as they have more time to visit the venues and they get more value from the card as well.”

The back of the card features a map of Bermuda highlighting the locations of advertisers, and also includes a QR code that, when scanned on a mobile phone, begins a conversation on Bermuda’s taxi telegram chat, allowing someone who needs a ride to communicate directly with a driver.

Some 100,000 of the Dockyard-specific scratch cards will be distributed to cruise ship passengers arriving over the course of the season.

Mr Marshall said: “The returns by some of our advertising partners have been very, very good.

“One has seen ten times return on their investment, and that was at a time when only ten per cent of the cards had been distributed.

“It is working well and it’s good to see the concept come to fruition and work well in the real world. That was really reassuring to hear.

“We are trying to optimise, innovate and make returns for our partners even better.”

Mr Marshall said a mobile app is being developed, which he expects to be ready by the end of the month.