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New mixer line from Barritt’s rollout in US

One hundred and fifty years of quality: Bruce Barritt, general manager and fifth-generation owner of Barritt’s (File photograph)

Barritt’s has celebrated 150 years of its iconic ginger beer with the launch of a vibrant new mixer line, as well as a brand refresh inspired by Bermuda's pastel-coloured houses.

The line, which is rolling out across the United States, includes the original ginger beer, sugar-free ginger beer, sparkling grapefruit soda, tonic water and club soda.

"We're thrilled to celebrate 150 years of Barritt’s and our deep Bermudian roots," said Bruce Barritt, general manager and fifth-generation owner.

"Barritt’s has crafted mixers and soft drinks using the highest-quality ingredients and a time-honoured process.

"Our new premium mixer line is a nod to our heritage, with flavours and packaging that evoke the spirit of Bermuda.

"We hope all who enjoy a Barritt’s mixer will raise a glass to 150 years of quality."

He added: "The Barritt’s mixers have been on-island for several months and are currently on special in major supermarkets."

Branching out: the new mixer line from Barritt’s (Photograph supplied)
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Published July 12, 2024 at 6:35 pm (Updated July 14, 2024 at 7:28 pm)

New mixer line from Barritt’s rollout in US

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