Bermuda’s Apex Group becomes official partner of US SailGP
Apex Group, the Bermudian-based global financial solutions company, has become an official partner of the United States SailGP team.
The team’s other partners include Tommy Hilfiger, T-Mobile and Red Bull.
“We’re thrilled to welcome the Apex Group as an official partner of the US SailGP team,” said Mike Buckley, chief executive, co-owner and athlete on the team.
“Apex’s commitment to innovation and inclusion aligns perfectly with our mission to break down barriers in the sport and make sailing more accessible and exciting for everyone.
“The financial solutions category fits incredibly well within our ecosystem with inclusivity as one of its core tenets. We’re excited to see what we can achieve together.”
Peter Hughes, Apex Group founder and chief executive, said: “We are pleased to announce the new partnership with the US SailGP team, a team that embodies our shared values of innovation, sustainability and women's empowerment.
“Apex Group has been at the forefront of industry transformation for over two decades and this collaboration with the US SailGP team aligns perfectly with our mission to drive positive change.
“With Anna Weis as the first woman to be a full-time grinder in the league and the team’s diverse investor group – the most diverse in sailing history. This partnership is a great opportunity to advance our shared goals of a more sustainable and inclusive future.”
The 14-event 2025 season begins in Dubai next month.
Apex Group will have access to hospitality experiences during the season, including a lounge for viewing, guest ride-alongs and “tech” tours showcasing how innovative new technologies are tested and deployed into the series to maximise performance. Additionally, the US team organisation and its athletes will have a presence at Apex Group’s company events throughout the partnership.
The Americans are among 12 national teams in the SailGP global championship that races in iconic locations around the world using identical hydro foiling F50 catamarans, flying at speeds approaching 60 miles per hour.
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