Marketing for CariGenetics’ Caribbean Breast Cancer Whole Genome Pilot Study has won an award.

The award has been collected by The Brand Development Group for what has been cited as the Best Campaign by a Healthcare Brand.

Providing the awards was Chief Marketer, the information hub that connects more than 1.6 million marketing professionals worldwide.

The recognition for the Bermudian-connected strategic marketing and communications firm recognises the success of the “Get in the Ring” campaign, which was for the CariGenetics’ Caribbean study.

The initiative marked a significant step forward in breast cancer research for Caribbean women, with a focus on early detection and personalised treatment options.

The campaign targeted women of Caribbean ancestry with four Caribbean grandparents residing in Bermuda, a demographic often under-represented in genetic research.

By using a powerful mix of social media engagement, local media outreach, and community events, it helped CariGenetics to raise awareness around the need for this crucial genetic study.

BDG said the campaign not only exceeded recruitment targets but also sparked meaningful conversations about genetic research and breast cancer within the Bermuda community and global pharmaceutical companies, achieving a high return on investment and impactful results.

“We are immensely proud to have been recognised by Chief Marketer for this campaign,” said Jodi Covington, chief executive and senior strategist at The Brand Development Group, the international communications firm with a presence in Georgia and Bermuda.

“‘Get in the Ring’ wasn’t just about marketing — it was about empowering women in Bermuda with the knowledge that their participation could directly impact future health outcomes for Caribbean women.

“Our team worked tirelessly to ensure the campaign was both impactful and compassionate, and this recognition is a testament to the strength of our collaboration with CariGenetics.”

Carika Weldon, the founder and chief executive of CariGenetics, said: “This recognition highlights the transformative potential of genetic research when combined with strategic outreach.

“Through ‘Get in the Ring,’ we connected with women across Bermuda, inviting them to take part in something greater than themselves — pioneering data that will guide more precise breast cancer screening and treatment for Caribbean women.”

Dr Weldon added: “This award-winning campaign led to world-leading recruitment rates for a study of this kind. We are grateful to BDG for their dedication and to the women who participated, helping us make strides in Caribbean health equity.”

BDG said the campaign’s success was underpinned by significant insights into genetic markers unique to Caribbean women, with preliminary findings already suggesting new pathways for improved screening and treatment options.

It added that this achievement underscored the shared vision between BDG and CariGenetics to improve healthcare outcomes for under-represented communities through strategic marketing and impactful research.