Auto Solutions team member Somers Smith has been named Sales Associate of the Year 2024 for Suzuki Caribbean, beating out 116 sales associates across 22 islands in the Caribbean.

Mr Smith, who began as a company intern, earned exceptional customer satisfaction scores and response rates, which contributed to his title.

The company said his expertise, deep product knowledge, and warm, trustworthy manner have made him a favourite among Suzuki buyers in Bermuda.

Mr Smith commented: “Going beyond the sale is what truly builds relationships. Whether it’s delivering a vehicle to an elderly customer so they can test it at their own pace or simply ensuring a smooth after-sales process, I want my clients to feel valued.”

In the furtherance of his professional development, the successful salesman is interested in expanding Suzuki’s presence through digital engagement.

Glen Smith, managing director of Auto Solutions said: “Somers represents the values we uphold at Auto Solutions – great service, honesty, and dedication to our customers. This award reflects his hard work and the strong relationships he builds with his clients.”

The company said: “In 2024, he sold an impressive number of Suzuki vehicles, with the Suzuki Ignis leading in popularity due to its compact design, ease of parking, and elevated seating position. He also played a pivotal role in the successful launch of the Jimny 5DR, Fronx and Grand Vitara.”

Harry Andrews, sales and operations manager added: “Somers is an invaluable member of our team, and this award is well-deserved. He has a strong ability to understand customers' needs and provide solutions that fit their specific lifestyle. We look forward to seeing his continued growth and success.”

Suzuki Caribbean is distributed by Inchcape Americas, the world’s largest automotive distributor, operating across five continents. In Latin America, Inchcape is in 14 countries, partnering with over 40 vehicle and machinery brands.