Bacardi has launched a limited edition Grey Goose Bermuda city tube, celebrating the island’s culture and iconic beauty.

The custom 750ml gift tube is available at select grocery stores and Burrows Lightbourn locations across Bermuda.

The packaging features bespoke illustrations highlighting Bermuda landmarks and the island’s natural elegance.

The company said it blended visual storytelling with the “refined experience of sipping Grey Goose Vodka”.

To mark the occasion, Bacardi has unveiled a 10-foot replica of the tube on the front lawn of its global headquarters on Pitts Bay Road.

“Grey Goose is about more than exceptional vodka — it’s an invitation to pause and savour life’s most meaningful moments,” said Douglas Mello, the managing director of Bacardi International Ltd.

“This city tube pays tribute to Bermuda’s unique sense of place and reminds us to savour life the Grey Goose way — with intention, joy and effortless style.”

The ten-foot installation at Bacardi’s headquarters serves as both a tribute and photo opportunity, welcoming locals and visitors to toast the island’s lifestyle.

With only a limited number available, the Grey Goose Bermuda city tube is being positioned as a collector’s item.

The vodka inside the tube is made using just two ingredients: soft winter wheat from Picardie, France, and limestone-filtered spring water from Gensac-la-Pallue. The company said the minimalist approach was key to the brand’s premium character and craftsmanship.