The PGA of America label it one of the best tournaments on their calendar.Bermuda’s Ministry of Tourism believe it’s worth millions of cash in advertising.TNT network commentators drool over Bermuda in general.And the golfers say it’s difficult to concentrate on their game such is the spectacular scenery.So why aren’t we doing so much more to keep the Grand Slam of Golf right where it belongs?The six-year contract with the PGA has expired offering other cities throughout the USA to deliver their bid to become the tournament hosts.Already, as it was revealed yesterday by this newspaper, negotiations between the PGA and San Diego are ongoing.Discussions with Government here are also ongoing but with no certainty that the Slam will again be played at Port Royal next year.While it’s recognised as the major sporting event of the year in terms of the revenue it can generate, i.e, attracting more visitors in an industry which continues to spiral downwards, it seems there isn’t an awful lot is being done to promote it.A so-called celebrity Pro-Am preceded the main event this week. But where were the celebrities?CNN News anchor Robin Meade and legendary cricketer Brian Lara were the only names that might have rung a bell with the general public.Why aren’t other stars invited to take part as is the case at the AT&T Pebble Beach National Pro-Am, a PGA Tour event held every year in California?Film stars and sports legends mix with some of the world’s most influential businessmen.Couldn’t our Pro-Am be the same?Invite golf fanatics such as Michael Jordan, movie stars such as Michael Douglas, who spends much of his time here anywhere, and why not some of the biggest names in the game who have now retired . . . Johnny Miller, Nick Faldo, David Feherty, Gary McCord all of whom might work with other networks but would have no reason not to play together, even Jack Nicklaus. He’s been here before and liked what he saw.The list of invitees is endless, many of whom would accept those invitations for no more than the price of an air fare and hotel room.Their love of the game far exceeds any financial gain.Golf, more than any other sport, appeals to the rich and famous.Meade’s presence alone this year will put Bermuda on the minds of the millions who watch her on TV. She’s done that already prior to her visit and will sing the Island’s praises once again when she gets back.Bermuda’s virtues can be spread through word of mouth regardless whether or not those who spread it are TV personalities.Attendance at this year’s tournament appeared to be less than in previous years, although no figures are available.But where were the hospitality tents? There weren’t any.Why wouldn’t the banks and international businesses on the Island be interested in playing their part towards the success of the event? Were they asked?It’s the perfect venue and tournament for companies to invite prominent overseas clients, many of whom would likely be avid players themselves.The chance to see some of the world’s top golfers on someone else’s credit card would be mighty tempting.The Slam is big but with a little more thought and inventiveness, it could be so much bigger.And the chances of being taken away would be far less.* * * *The announcement this week that national cricket coach David Moore has no intention of renewing his contract when it expires early next year might have been Bermuda’s worst kept secret.Why would he want to stay having been treated with disdain by so many of the national squad players?He’s leaving for the same reason as his predecessor Gus Logie — lack respect and lack of commitment.His tenure has been marked by a long streak of poor results at the international level for which he can hardly be blamed.Arnold Manders is replacing him on a temporary basis as Bermuda attempt to drag themselves out of the World Cricket League Division Three in a tournament which will be played on local soil.Whether a local coach will command more respect than one from overseas remains to be seen.But it’s said familiarity breeds contempt. If that proves to be the case, cricket won’t emerge from the mire any time soon.ADRIAN ROBSON