A rebranding of Bermuda's international business sector was launched by the Bermuda International Business Association (BIBA) yesterday.

The new slogan: “Business in Bermuda: The Solution” will soon be appearing in publications in the US, Canada, the UK and Europe.

Several new advertisements have also been created by BIBA's new advertising agency, local company RB&K.

Kathryn Kelly, president of RB&K was joined by Aaron Adderley, marketing manager for BIBA and the organisations chairman Jeff Conyers to unveil the new campaign that reinforces the Island as a centre for complete solutions and credibility. The campaign will be handled in the UK by public relations firm Sloane, and by Financial Dynamics in the US and the adds will appear in publications such as Time, Forbes, The Economist and other industry publications.