NEW YORK ? C.V. Starr & Co. Inc. has renamed its marine insurance unit to fit under the Starr companies' banner.

Effective immediately, American International Marine Agency of New York Inc. will be known as Starr Marine Agency Inc., New York-based Starr said in a statement.

Additionally, the company ? run by former AIG chairman Maurice Greenberg ? has developed a new logo for Starr Marine.

"We chose the image of a compass rose to reflect our agency's depth of experience and expertise in meeting the complex insurance needs of maritime businesses around the world," said David French, Starr Marine's president, in the statement.