Endurance has become the latest Bermuda insurer and reinsurer to update its image shortly after marking its fifth anniversary.

The company has unveiled a new logo and corporate tagline "Your Risk is our Focus."

Endurance Specialty Holdings' new look comes only a few months after fellow Bermuda-based insurer/reinsurer Allied World Assurance Company redesigned its logo and corporate identity.

Kenneth LeStrange, chairman, president and CEO of Endurance said: "Our refreshed brand identity signifies Endurance's evolution as a leading specialty provider of reinsurance and insurance.

"Endurance's focus and strategy have not changed but we wanted to evolve our corporate identity to emphasise our specialty expertise, our client focus and the talent of our employees."

Michael McGuire, chief financial officer, told the Royal Gazette: "We have tried to refine our message and speak directly to our customer focus. It is an evolution of our corporate identity. We have passed our fifth anniversary and this reflects our evolving into a specialty insurer and reinsurer in terms of a more forward-looking approach."

The new logo and tagline will feature on future corporate material and upcoming print media advertising.