Studio B Entertainment are targeting Bermuda's young talent this summer.

But they are not going to be running a summer camp -- this is going to be a hardcore media programme, a spokeswoman said.

Zhyon, who goes by her first name for the media and is the projects manager at Studio B where she coordinates all the activities for young people, said many people have done something similar but on a smaller scale with theatre or music camps.

Studio B's two four-week programmes will look at the professional side of the media.

Students will be taught by professionals about media production and will produce their own music video by the end of the course.

In the first week all the students will take a general media course and come up with an idea for the music video.

For the second and third weeks they will divide into three areas and cover either media writing, video production or audio production.

The media writing section concentrates on marketing and advertising, writing scripts and newspaper articles.

Video production will take the media writing section's product and create visuals for it and audio will add the sound.

In the final week the groups will come together to create their music video.

Zhyon told The Royal Gazette that the programme was a "stepping stone'' into a programme that they would like to implement into the school system in September.

She said that the National Training Board (NTB) has offered to work alongside them, and added: "Government seems excited (about the programme).'' Michael Stowe from the NTB said that a committee is currently reviewing the idea.

Students can put the course on their resume, or, hopefully, even use it as an elective if the programme is implemented in the schools.

The original target was for senior students aged 15-17 but, as Zhyon pointed out, many students of this age spend their summers working in hopes of going away to school.

This combined with the fact that there is a lot of talent even at the younger level prompted Studio B to drop their minimum target age down to 13.

There will also be evening classes for adults and Studio B is hoping to offer a web page design class, though this has not yet been confirmed.

"Everything's digital,'' Zhyon explained. "Video, audio -- so basic computer skills are good to have.'' Applications can be picked up at Studio B Entertainment on Cemetery Road and are due May 25.

Once the students get their application in, they will have to do an interview.

"We have to get a feel about who's serious about being here,'' Zhyon explained.

In fact, because of the level of professionalism involved, said Zhyon, the cost of the course will run to $200 a week for four weeks.

Acknowledging that the price was high, Zhyon added that there is a financial assistance programme for those who can not afford it. "That will come up in the interview for each student,'' she said.

Students will also specify in the interview which aspect of production -- writing, audio or video -- they wish to work in.

Studio B can be contacted at 296-4487 or e-mail: studiob y ibl.bm.

ENTERTAINEMENT ENTERTAINERS ENT