Success shines on True Reflections
toys, is now attracting more tourists at its new location in Chancery Lane.
The shop moved from Reid Street to give more room to the extensive book and stationary sections and a separate floor for traditional clothing.
Now, with a larger base, the store is divided into a children's toy section, a household goods section, cards and stationary and a whole back wall is dedicated to books.
The shop is co-owned and managed by mother and daughter team Annie and Valerie Young, who set up the business in the late 1980. The first store was on Court Street. Five years later she moved to the corner of Reid and Parliament streets.
"The thing that made us move was more space,'' said Mrs. Young. "Things are really starting to pick up. We have more tourists coming on up the steps, and the regulars are gradually finding us.
"We are both really pleased with the space. We were getting too big for the last place. Now you can see all the items more clearly.'' Passing trade has increased, and now the tourist season is getting under way the store hopes this to pick up.
The move has also allowed the team to bring in more household items in as well as African crafts.
The extensive book collection -- which has become famous across the Island -- is better displayed and has a wide selection of African books as well as novels by African American authors, Bermudian writers and self-help books.
T-shirts are neatly lined up on shelves on the wall, glasses are kept in rows in cabinets, new card racks are in place and African carved cd racks are lined up together.
African artifacts are hung on walls and prints from both Bermudian and international artists are available in the basement.
Brightly coloured hand painted children's chairs line one wall and wooden educational toys take up a whole corner of the store.
The shop moved on April 2 and the owners have had a month to get the store in order.
"We really are very happy with the move,'' said Mrs. Young. "We hope we will be able to appeal to more customers from here.'' Bigger and better: Annie Young (centre) along with two unidentified staff members of True Reflections, is enhoying a wider customer base and a bigger store on Chancery Lane