and translated it into a full-fledged business.

Located in the Russell Eve Building on Church Street, Beauty Within provides beauty therapy services and various lines of skin care products.

Proprietor Ms DeCouto plans to hire a second beauty therapist next month and a second nail technician in October.

One of the keys to the success so far was the establishment of a clientele through the mobile skin care and product service set up in April, she said.

Although the mobile operation is not now offered, many of the same customers now visit the Church Street location, she said.

"We have an excellent location for our existing customer base and it's convenient for new customers,'' she said. "We've had a very promising, steady flow of regular clientele as well as walk-in business.'' GRAND OPENING -- Janice DeCouto (right) officially opened her new business, Beauty Within, this week. Hamilton Mayor William Boyle (left) and Ms DeCouto's father, House of Assembly Speaker Ernest DeCouto, were on hand for the occasion.