AS Cooper & Sons Ltd. has relaunched its website at www.ascooper.bm, with a number of new and innovative features to entice shoppers.

The clothing, accessories and home decorations retailer, which has been in business in Bermuda for more than 100 years, will now offer customers a new level of convenience and a shopping experience accessible from anywhere.

Visitors will find the new online store with Island gifts, gift cards, and beauty and fragrance products available for purchase directly from the website.

Created by site developer Maven Concepts, in collaboration with QuoVadis and Butterfield Bank, the new payment system is equipped with industry standard security technology, allowing Coopers customers to buy online with confidence. "We're offering our customers the opportunity to purchase a few of our most popular products from anywhere," said Somers Cooper, managing director of AS Cooper. "We will be adding more products each month and our online store is a great way for people across the world to send gift cards and gifts to their friends and family in Bermuda, and for people everywhere to purchase their favourite Bermuda products."

In addition to the new online store, visitors to the AS Cooper website will find a new series of fashion videos, entitled 'Meet Your New Look', on the store's homepage. The videos will be updated every season and feature the latest men's and women's fashions available at Coopers stores.

To promote the newly-launched site, AS Cooper will be offering free local delivery of gift cards, fragrances and Bermuda Gifts purchased online. The company said purchases made by 11.59 p.m. on February 11, 2010 will be delivered in time for Valentine's Day.