NEW YORK (Bloomberg) — Insurance takeovers are headed for the biggest year since the peak of the last merger boom as financial-services firms from Bank of America Corp. to Aegon NV of the Netherlands jettison assets.

Deals in the industry have jumped 60 percent to $44.8 billion so far this year, up from $28 billion in the same period of 2009, according to data compiled by Bloomberg. Bank of America, Aegon and Royal Bank of Scotland Group Plc have more than $10 billion in insurance assets currently on the block.

The financial crisis that crippled American International Group Inc. is providing a buying opportunity for competitors such as MetLife Inc. and Prudential Financial Inc., which were quicker to recover from the global recession and are seeking growth in new markets. AIG has sold more than 30 assets since its 2008 bailout, while RBS and Amsterdam-based ING Groep NV were told to sell insurance businesses as conditions of their government lifelines.

"There's a lot of stuff on the market," said Clark Troy, a senior analyst at researcher Aite Group LLC in Chapel Hill, North Carolina. "For deep-pocketed buyers with firm conviction, it's a great time to be making acquisitions."

While the year's biggest insurance deal collapsed when Prudential Plc shareholders stymied the company's planned $35.5 billion takeover of AIG's biggest Asian unit in June, the total value of announced deals is still set to surpass 2008 and 2009, when there were $58 billion and $53 billion in takeovers, respectively, Bloomberg data show. That tally excludes a $40 billion US government infusion into AIG in 2008.

Insurance transactions totaled $90 billion in 2007.

AIG, which is working to repay part of a $182.3 billion government bailout, has held talks with Newark, New Jersey-based Prudential Financial this year about selling two Japanese life insurance units, said two people with knowledge of the matter.

Prudential and AIG still have divergent views on the value of AIG's Star Life and Edison Life units, said the people, who declined to be identified because the discussions are private. The divisions together had a book value of $4.8 billion as of June 30, AIG said in a regulatory filing.

Mark Herr, an AIG spokesman, and Robert DeFillippo, a spokesman for Prudential, declined to comment.

Insurers that were bailed out are being forced into "making hard decisions about where they want to play and where they don't", said Achim Bauer, an insurance partner at PricewaterhouseCoopers in London. "They are seeking to repay some of that money by selling businesses that are non-core."

ING is required to divest its insurance business by the end of 2013 as part of a restructuring plan to win European Union approval for its government rescue. While the company is preparing the business for one or two initial public offerings, ING is getting "a great deal of interest" from potential buyers, chief executive officer Jan Hommen said on August 11.

RBS agreed in November to unload its insurance businesses, including the Direct Line auto insurer, after receiving £25.5 billion ($40 billion) of state aid. In 2008, RBS had sought as much as £5 billion for the businesses.