LOM Asset Management Ltd. has joined forces with Haverford Financial Services, who will act as a consultant on its US based-equity requirements.

Based in Radnor Pennsylvania, Haverford (which includes Haverford Financial Services and its affiliate, The Haverford Trust Company) focuses on A-rated equities which deliver consistent earnings and dividend growth.

With almost $6 billion of assets under management, the Haverford Quality Investing strategy will complement the conservative absolute return mandate that LOM bases itself on as fixed income management provider.

LOM president Scott Lines said: "In light of the unprecedented changes in investor sentiment over the past 18 months, the LOM executive remains committed to uphold our mission 'to provide a consistently superior standard of service and investment products to our customers throughout the world, by enhancing our professional expertise and utilising the latest technologies and research'.

"As a result of this, a focus group which included LOM staff and clients was formed to select a manager that best fit our equity consulting needs."

LOM said that the focus group concluded that, in general, clients no longer wanted to invest in equity funds that were solely model driven. Rather, clients demanded depth and transparency behind investment decisions instead.