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McDonald's US sales fall as rivals cut prices

NEW YORK (Bloomberg) — McDonald's Corp., the world's largest restaurant company, said global sales rose 0.7 percent in November, missing analysts' estimates.

Sales at US stores open at least 13 months fell 0.6 percent, while Europe climbed 2.5 percent, the Oak Brook, Illinois-based company said in a statement yesterday. Sales in Asia, the Middle East and Africa declined one percent.

Sales slowed for the second month in a row as consumers curbed spending and as high unemployment rates trimmed sales at breakfast and lunch. Orders off the company's dollar menu have been hurt by rivals' offers, such as Burger King Holdings Inc.'s $1 double cheeseburger.

"They're sequentially slowing from a year ago," said Matt DiFrisco, a restaurant analyst with Oppenheimer & Co. in New York. He has a "market perform" rating on the stock. "They've really been feeling the pinch from Burger King's double cheeseburger offer."

McDonald's rose 34 cents to $61.93 yesterday in New York Stock Exchange composite trading. It had lost less than one percent this year before yesterday.

Global sales were expected to rise 2.2 percent, the average of estimates from analysts at Oppenheimer, Janney Montgomery Scott LLP and Robert W. Baird & Co. US sales were predicted to fall 0.4 percent. The analysts projected gains of 5.3 percent in Europe and two percent in Asia, the Middle East and Africa.