DHL Express will be aiming to boost business as it expands its offering and focuses more on its inbound delivery service, with the company poised to move into its new premises in the centre of Hamilton next month.The company is relocating from Bermudiana Arcade to the former CellOne store on Burnaby Street and will officially open its doors on September 6 with the addition of two new full-time staff and three vehicles to its fleet.Tim Rivera, general manager, Bermuda, said that since the recession hit two years ago he had seen a decrease in outgoing parcels due to companies moving jobs overseas, closing offices and redundancies so DHL has concentrated on the in bound parcel side to mitigate this loss.“I arrived here in 2009 and it was obviously at the turning point in the local economy where we saw that our revenues and businesses were decreasing so we opted not to open up a new location until we felt it was the right time,” he said.“Over the last three years we had our customer service team working at different locations until it was feasible to open a new location. This year we looked seriously at opening up a new location for business reasons to invest in Bermuda for the long-term and we decided on moving to this office for the primary purpose of future growth.“We have been able to sustain our revenues and growth and justify the capital expenditures on new vehicles, a new office and new staff.”DHL, which has been in Bermuda for the past 15 years, started life at a location next to Washington Mall prior to moving into the Bermuda Microsystems Group’s building at the back of town and then its latest base in Bermudiana Arcade.The new store, which handles mainly medium to heavy materials and express documents, will enable the company to bring in multiple sales and additional customer service staff, while acting as a central meeting point for couriers.Mr Rivera, who is originally from New York and joined DHL 15 years ago as a courier in the US, working his way up the ranks to area operations manager in the Caribbean before moving to Bermuda, reckons that the while the market was small in terms of outbound deliveries and he saw no big growth anytime soon, there would be greater opportunities on the inbound side.He believes that by having a street presence in town, the company will bring in more walk-in business and allow it to improve its brand awareness.“When looking at our options there was a great deal of space available this year as opposed to 2009,” he said.“Given our options, when we looked at Burnaby Street we felt it had enough foot traffic to warrant having a retail store here.“There is plenty of window space for our branding purposes and enables customers to make drop-offs and pick-ups a little bit more conveniently.”Eighty percent of DHL’s business is from the professional services industry, including the legal, financial, financial management, banking and reinsurance sectors, as well as Belco, but Mr Rivera is keen to tap into the public at large more while maintaining its existing customer base.“Because of the economic downturn we have worked a lot more closely with local businesses to cater to their requirements on the inbound and outbound side due to the need to reinvent ourselves,” he said.“And also we have had to take a more aggressive look at our pricing and by being able to adjust them to suit our customers’ needs we have been able to increase our business, which has particularly helped the local population.“All companies are looking to reduce costs and turning to us as vendors to help them be successful through passing on savings. We will mould our business to meet their needs flexibility is the key.”In the future DHL plans to increase its staff base, having had no layoffs during the downturn, as the company sets its sights on increasing its market share.The new DHL store, which is open from Monday to Friday between 8.30am and 5.30pm, will be offering a 20 percent discount to customers for the month of September and giving away free gifts including window visors.For more information contact 294-4848 or visit the website at www.dhl.com