CellOne is looking to appeal to Bermuda’s ageing population with a user-friendly phone and discounted payment plan for seniors.Yesterday, the company announced the launch of “EasyTalk” senior’s package that featured a flip phone designed for the older mobile phone user combined with a basic rate plan.According to the cell phone company, it’s the most affordable in Bermuda.“CellOne is cognisant of the ageing population of Bermuda and being a major partner and supporter of Age Concern over the years, we’ve had great insight into what seniors are looking for in wireless services,” said Frank Amaral, chief operating officer of CellOne.Aimed at customers 65 and older, the phone model Doro 610 is a flip phone that features larger buttons, a loud speaker for the hearing-impaired and an “In Case of Emergency” (ICE) feature where all personal health information on the owner can be stored. The phone is also is hearing aid compatible.The payment plan offers 100 ‘anytime minutes’ for $27 per month, and customers can add unlimited nights and weekends and unlimited text messaging to the plan for an additional monthly charge. People who are members of AgeConcern can present their membership cards when activating their new accounts and receive free service for one month and a free group seminar on how to use the device.According to CellOne, another significant feature of the Doro 610 is the emergency security key located on the backside of the device.“This security key is a programmable panic button which when pressed sets off a loud 5 second alarm to alert the surrounding public of a crisis,” the company said in a press release. “The Doro 610 will then escalate an unanswered alarm by attempting to contact up to five emergency contacts added by the user. Emergency contacts will be called and text messaged in the sequence that has been manually programmed until the contact is reached.”“The Doro 610 is an excellent device for our older customer, offering what is most important to them safety and security,” added Mr Amaral.Claudette Fleming, executive director of Age Concern, said: “Age Concern Bermuda is pleased to endorse its LINK Partner, CellOne in its launch of the new Easy Talk plan and the Doro 610 mobile phone for seniors. We hope that with the introduction of the mobile phone and plan, more seniors will reap the benefits of a phone designed especially to meet their unique needs.”For more information on the new ‘Easy Talk’ plan for seniors and Doro 610 senior phone, visit one of CellOne’s three retail stores, located on Church Street in Hamilton, York Street in St George’s or Mangrove Bay Road in Somerset.