Privacy. It seems we live in a world of super analytics. Everything we see and hear is about businesses collecting data on our activities. The reality is that a large portion of this data is from all of us. Whether you are on social networks, using various company sites, or making purchases, a great deal of information is collected about each of us and our buying habits and our preferences. We saw a further example of this when Apple announced that they had “given” the new U2 album to all of their 550 million Itunes accounts. All of this proves is that we do not seem to be in control of what we do unless we take the appropriate precautions.

It used to be that too much information led to paralysis by analysis but the technologies of today permit companies to gather what they feel they need, regardless of what we might feel about it. I want to suggest that you assess your actions and take steps to minimise the amount of information that you allow to make available. Your privacy should be of a concern to you and to all of us.

“Do not believe in anything simply because you have heard it. Do not believe in anything simply because it is spoken and rumoured by many. Do not believe in anything simply because it is found written in your religious books. Do not believe in anything merely on the authority of your teachers and elders. Do not believe in traditions because they have been handed down for many generations. But after observation and analysis, when you find that anything agrees with reason and is conducive to the good and benefit of one and all, then accept it and live up to it.” - Buddha

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